Moonlit Bakehouse is an independent artisan bakery in a creative town. Their bakery and café stay open till the early hours, creating an alternative community-focused space for night owls. This concept design for their branding attempts to create a welcoming atmosphere and highlight the bakery's odd hours. The final visual identity system provides a primary and secondary logo, guidelines on typographic and image use, as well as ways of expressing the brand outside the logo, for instance, through the use of the stars and the baseline shift in words containing a double "o".
Photos by Brenna Huff, Laura Kennedy, Jennifer Pallian, Nadya Spetnitskaya, Lore Schodts, Ulysse Pointcheval, on Unsplash.
